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20 February, 2006
Bangkok
ACNielsen and John Wiley & Sons today announced the release of “Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs.” The new book, created by ACNielsen and published by Wiley, explores both the state of and the state-of-the-art in category management – the process of managing product categories as small businesses.
Mr. Kongkiat Phanawadee, Executive Director Retail Services at ACNielsen Thailand, said "When category management first appeared on the retail scene, the modernization of supermarkets had just begun in Thailand and since then there has been a rapid growth in not only that area but also the emergence of the hypermarkets and expansion of convenience store chains. A good deal of business was fixed on getting good locations and being price wary of the competition. Now we are seeing more and more attention being focused on the consumer and their needs, wants and preferences as can be witnessed in numerous store remodels and openings."
Written for both novices and seasoned pros, “Consumer-Centric Category Management” contains a review of the basic eight-step process, case studies from leading consumer packaged goods manufacturers and retailers, and essays about the future of category management — all designed to help readers get more out of their category management programs. As the book describes, today’s most successful category management practitioners have recognized that the consumer must be at the center of their category management approach.
"Our intention with this book is to facilitate a conversation about category management," Randy Armstrong, Director Category Management ACNielsen Asia Pacific and part of the team that created the book, commented. "Where is the practice today, where is it going, and how can we continue to make improvements? What are the essential steps, how can each step be executed most effectively, and how can consumer understanding increasingly become the centerpiece of the process?"
“Consumer-Centric Category Management” is available now in most major bookstores and at www.Amazon.com. Discounts are available for orders of 10 or more by contacting Jeff Gould at Wiley at 201/748-6306. Editors may obtain review copies by contacting Keira Kordowski at Wiley at 201/748-6017.
About ACNielsen
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
About Wiley
Founded in 1807, John Wiley & Sons, Inc. provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books, and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at http://www.wiley.com.
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