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28 March 2006
Bangkok
ACNielsen (Thailand), the world’s leading marketing information provider, today announces that ACNielsen (Thailand) has been appointed as an agent to sell Makro Key Account Data effective April 1st, 2006. This proprietary tracking system allows clients to monitor the status of their sales at Makro using ACNielsen | what’s in store, a web-based solution for tactical and actionable analysis, and ACNielsen | Advisor i-sight, for strategic planning purposes.
"ACNielsen was among the first to launch a Key Account Data (KAD) service in Thailand in 2003 with Tops supermarket. The service has been a success and allowed us to accumulate expertise and experience in this area. We are confident that with Makro KAD, we will provide a service package to meet the needs of sales and key account professionals in managing their relationship with Makro.
Makro’s management and merchandising team have been working closely with ACNielsen Retailer Services for 10 years and extensively use our Retail Index market data,” said Mr.Kongkiat Phanawadee, Executive Director, Retail Measurement Services, ACNielsen Thailand.
In addition to high speed delivery of Makro KAD, a highly qualified and well-trained client service team will be on hand to provide actionable, insightful analysis and other value-added services on benchmarking clients’
performance in Makro vs ACNielsen Retail Index market data. In addition, our Planogram
Clearing House service will facilitate the establishment of planograms in Makro.
About KAD
Successful sales and marketing demand that manufacturers manage the sales process in cooperation with retailers. To facilitate this cooperation, ACNielsen provides flexible account-level solutions or Key Account data to address a range of business issues including:
- Business reviews
- Category management
- New product introductions
- Store-level opportunities
- Operational efficiencies
ACNielsen Key Account Data (KAD) offer sales and marketing managers a comprehensive array of retailer-specific sales and merchandising information, providing a virtual report card of product and category performance. With full fact sets, ,ACNielsen account-level services establish a common frame of reference for category management implementation across retail chains and geographic markets.
KAD provides insight into:
- Am I getting my fair share of the category at an account?
- How can I build volume through category management?
- What impact do my in-store promotions have on product sales, and how does this differ across retailers and across markets?
- How effective was the display I produced last month in support of my new product introduction?
- Which chains in a market represent opportunities to increase distribution,
- and what is the sales potential of each?
- At which stores do my brands perform the best, and what are the underlying factors influencing performance?
Key business benefits:
- Maximize the impact of merchandising and promotions by evaluating program execution and effectiveness at the local level.
- Strengthen retailer relationships by developing actionable business reviews and employing category management techniques.
Makro KAD will be available from 1st April, 2006. For further information about Makro KAD please contact your ACNielsen Retail Client Service representative on 0-2231-1931.
About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. To learn more, visit www.acnielsen.com.
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