|
3 November 2009
Bangkok
GLOBAL CONSUMER CONFIDENCE REBOUNDS; THAI CONSUMER CONFIDENCE INDEX UP THIRTEEN POINTS IN LAST SIX MONTHS BUT SPENDING STILL RESTRAINED
The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding. According to the latest edition of the Nielsen Global Consumer Confidence Index, Thai consumer confidence jumped from 81 index points in April to 94 points in October, exceeding the global average.
1 September 2009
Bangkok
RECOMMENDATIONS FROM OTHERS -- THE MOST TRUSTED FORM OF ADVERTISING IN THAILAND AND GLOBALLY
Recommendations by personal acquaintances are the most trusted forms of advertising in Thailand and globally, according to a recent Nielsen Global Online Consumer Survey, with editorial content such as newspaper articles and brand websites ranking second and third respectively.
3 August 2009
Bangkok
THAI CONSUMERS NOW MORE CONFIDENT OF ECONOMIC RECOVERY
Consumer confidence in Thailand is on the rebound, climbing 5 index points from 81 in March 2009 to 86 in the second quarter, according to a Nielsen Global Consumer Confidence Survey released today.
1 July 2009
Bangkok
NIELSEN APPOINTS MANAGING DIRECTOR, NIELSEN THAILAND
The Nielsen Company today announced the appointment of Aaron Cross to the position of Managing Director for its Consumer Group in Thailand.
2 June 2009
Bangkok
THAI CONSUMERS OPT FOR LOCAL FARE WHEN DINING OUT, LATEST NIELSEN STUDY REVEALS
When choosing a restaurant, Thai consumers are most likely to base their decision on the type of cuisine served. More than half of Thais (57%) opt for their local cuisine over international fare when dining out, a global survey by research company Nielsen has revealed.
12 May 2009
Bangkok
CONSUMER CONFIDENCE FALLS TO A NEW LOW IN THAILAND AND GLOBALLY: NIELSEN
Thai consumer confidence has plummeted to a record new low in the past six months, falling eight Index points down from 89 to 81 according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,140 internet users in 50 countries.
17 March 2009
Bangkok
THAI CONSUMERS TOP THE WORLD IN CONSUMING VITAMIN/DIETARY SUPPLEMENTS
Thai consumers top the world as the biggest consumers of Vitamin/Dietary Supplements, with 66 percent claiming to use them and half (33%) using them on a daily basis. The survey, conducted by The Nielsen Company, was undertaken online across 52 countries and highlights the importance of Vitamins & Dietary Supplements to the lives of people around the world.
27 January 2009
Bangkok
NIELSEN SURVEY SHEDS LIGHT ON CONSUMERS PLANS GLOBALLY
TO SHED KILOS AND GET FIT
The result of a Nielsen survey in 52 countries indicates that there is a global appetite for improving health through better diet and exercise. 72 percent of Thai consumers are struggling with their weight, exceeding the global average. The survey was conducted online at the end of September 2008 as part of Nielsen’s Global Online Consumer Survey series that periodically track global trends and regional preferences.
18 November 2008
Bangkok
GLOBAL CONSUMER CONFIDENCE AT AN ALL-TIME LOW YET BRIC COUNTRIES REMAIN THE MOST OPTIMISTIC, TURMOIL PROOF: NIELSEN
Consumer confidence dives around the world, with the latest Nielsen Global Consumer Confidence Index hitting an all-time low of 84 since 2006 according to The Nielsen Company.
02 September 2008
Bangkok
THESE DAYS, MORE THAI CONSUMERS ARE CHECKING FOOD LABELS
IThree in four (75%) Thai online consumers say they take notice of packaged goods labels containing nutritional information compared to two years ago and about half of consumers (49%) claim to mostly understand what they’re reading – according to findings from an Internet survey on Food Labeling and Nutrition conducted in 51 countries, released today by The Nielsen Company.
01 July 2008
Bangkok
THAI CONSUMER CONFIDENCE FALLS TO RECORD LOW: NIELSEN
IConsumer confidence in Thailand has fallen to its lowest level since 2005 and 81 percent of Thai online consumers think the country is currently in recession, according to the Nielsen Global Consumer Confidence Index, which measures consumer confidence, major concerns and spending habits in 51 markets.
29 May 2008
Bangkok
67% OF THAI INTERNET USERS INTERESTED IN FOLLOWING
EURO 2008 FOOTBALL COMPETITION: NIELSEN
In spite of no English football team qualifying for Football Euro 200, over half of Thai online consumers express strong interest in the tournament - particularly younger Thais - while 67 percent plan to follow the games, according to a Your Voice online survey conducted by Nielsen Thailand in March 2008.
25 March 2008
Bangkok
THE NUMBER OF INTERNET SHOPPERS IN THAILAND UP 27% IN TWO YEARS
More than half of Thai internet users have used the Internet to make a purchase—increasing the market for online shopping by 27 percent in the past two years—according to the latest Nielsen Global Online Survey on Internet shopping habits.
11 March 2008
Bangkok
CONSUMERS UNLIKELY TO BE INFLUENCED BY GROCERY STORES’ ENVIRONMENTAL FRIENDLINESS
According to a global food packaging survey conducted by The Nielsen Company, a shop’s environmental friendliness is the last consideration for consumers when choosing a grocery store, while Good Value for Money ranks as the number-one influencer of store choice.
14 February 2008
Bangkok
“GOOD VALUE FOR MONEY” #1 INFLUENCER OF GROCERY STORE CHOICE IN THAILAND
Good Value for Money is the most important factor for world consumers in determining where to spend their grocery dollars, according to a global survey conducted by The Nielsen Company. An overwhelming 88 percent of Thai consumers vote Good Value for Money as the most important consideration when choosing a grocery store, exceeding the global average.
15 January 2008
Bangkok
CONFIDENCE DIPS GLOBALLY, WITH OVER A QUARTER OF THE WORLD’S CONSUMERS CAUTIOUS ABOUT A 2008 RECESSION: NIELSEN
Rising oil prices, the spread of the sub-prime credit issue in international markets, and the slow down in the US economy are all taking their toll on the confidence of the world’s consumers. According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets Nielsen surveyed
16 October 2007
Bangkok
WORD-OF-MOUTH THE MOST POWERFUL SELLING TOOL:
NIELSEN GLOBAL SURVEY Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.
29 August 2007
Bangkok
HEADACHES, SLEEPING PROBLEMS AND SORE THROATS--- MOST COMMON HEALTH COMPLAINTS IN THAILAND: SAYS NIELSEN
Key findings from a global health survey conducted by The Nielsen Company has found that headaches, sleeping problems and sore throat are the most common ailments of Thai consumers, and when it comes to their treatment, nearly half of them reach for their usual “tried and tested” medication at home before visiting a doctor.
12 June 2007
Bangkok
THAI CONSUMER CONFIDENCE FALLS SHARPLY,
CONTINUES TO REGISTER AS THE WORLD’S TOP SAVER
Thai consumer confidence fell sharply by fifteen points from 107 to 92 over the last six months. Thai consumers were pessimistic over job local prospects and nearly half of them didn’t seem confident about the state of their finances for the year ahead, resulting in them being ranked first in the world in terms of “people planning to save any left over cash after paying for essential living expenses” according to the twice-yearly Global Consumer Confidence Study issued by The Nielsen Company.
10 April 2007
Bangkok
THAI CONSUMERS TOP THE WORLD IN THEIR DEDICATION TO LOOK GOOD
FACIAL TREATMENT AND HAIR CARE, THE ULTIMATE INDULGENCE
Thai consumers ranked first in the world in dedicating to their facial treatment and hair care, and if money were no object, they would still continue to care for their face and hair to maintain or enhance their looks, according to a study just released by The Nielsen Company.
20 February 2007
Bangkok
GLOBAL WARMING: A SELF-INFLICTED, VERY SERIOUS PROBLEM, ACCORDING TO MORE THAN HALF THE WORLD’S ON-LINE POPULATION
Unprecedented
warm winters, prolonged summers, rainstorms at an unexpected time of the year… climate change is drawing global attention like never before. 98 percent of Thai internet users are aware of the issue, the highest in Asia Pacific, and 73 percent consider it “a very serious problem”, according to the latest global online survey conducted by ACNielsen, the world’s leading market research and information provider.
9 February 2007
Bangkok
Thai consumers-The world's biggest fans of Ready-To-Eat Meals
Thai consumers lead the world as the most frequent buyers of ready-to-eat (RTE) meals, with 75 percent claiming they have no time to prepare proper meals from scratch, according to ACNielsen, a unit of The Nielsen Company, and the world’s leading market research and information provider
6 February 2007
Bangkok
VNU changing name to The Nielsen Company
In a move that emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization.VNU, the parent company of well know product brands such as ACNielsen, Nielsen Media Research, Spectra, Homescan, BASES, Claritas and many others, announced today it is changing its name to The Nielsen Company
26 Decemer 2006
Bangkok
Thai Consumer’s New Year’s Resolution
With less than one week to go before the end of the year, 88 percent of the Thais have already decided on their New Year’s Resolution, with 70 percent of them promising to exercise more, and over half (67%) striving for a better home/work balance, according to ACNielsen, the world’s leading market research and information company.
20 November 2006
Bangkok
Turning back the hands of time: 40s the new 30s,
30s the new 20s, and 60s our new middle age: ACNielsen
Thailand’s Internet consumers are happy to turn back the hands of time, with 63 percent of Thais agreeing that their 40s is the new 30s, and the same percentage also consider their 30s as the new 20s. About half of them believe their 60s is the new middle age, according to a survey by ACNielsen, the world’s leading market research company
9 October 2006
Bangkok
 Thais say “Window shopping is the strongest purchase influencer”: ACNielsen iWindow shopping is ranked first when it comes to making a final decision for purchasing a variety of products in Thailand while Asia pacific consumers go for Brand, Europeans surf the internet and North Americans rely on previous experience, according to ACNielsen, the world’s leading marketing information and research company.
17 September 2006
Bangkok
“Thai consumers are the world’s top savers!” says ACNielsen
The Thai consumers’ confidence has declined from 96 to 95 points over the past 6 months while globally, the scores have held to their 2005 levels. However, the Thai consumers seem more optimistic about the state of their personal finances for the year ahead; ranking #1 in the world in terms of ‘people planning to save any leftover cash after paying for essential living expenses’, according to ACNielsen, the world’s leading market research and information company.
28 August 2006
Bangkok
ACNielsen Thailand launches events@work
ACNielsen, the world’s leading marketing information provider, today announced the launch of events@work in Thailand,- the 1st and only one-of-its-kind - designed to measure the effectiveness of Event Marketing programs.
7June 2006
Bangkok
Nine in 10 Thai Consumers perceive designer brands as overpriced
According to a global online survey of 23,500 consumers in 42 countries conducted by ACNielsen in November 2005, 77 percent of worldwide consumers perceive that designer brands are overpriced and nine in 10 Thai consumers perceive the same. Ralph Lauren is the world’s most popular designer brand followed by Gucci, Christian Dior and DKNY. Yet when it comes to the most coveted brand if money were no object, Italian fashion powerhouses take the lead, with Giorgio Armani the most aspired-to, followed by Gucci and Louis Vuitton.
10 May 2006
Bangkok
Social lives and technology upgrades the first to suffer when the going gets tough: ACNielsen
When the cost of living is rising faster than salaries can keep pace with, Thai consumers are fairly unanimous about what they’d cut back on to avoid blowing their budget. Out-of-home entertainment, upgrading technology and spending on new clothes are the top three belt-tightening measures of Thai consumers, according to an online survey by ACNielsen, the world’s leading market research and information company. The survey, conducted in November 2005, polled over 23,500 respondents – regular Internet users – in 42 markets.
20 April 2006
Bangkok
ACNielsen Thailand launches 'Winning BrandsŪ Foresight'
ACNielsen, the world's leading marketing information provider, today announced the launch in Thailand of "Winning BrandsŪ Foresight," an innovative proprietary product developed to provide marketers with a future outlook for their brands, their threat and growth potential and whether consumers are gravitating towards their brands, or away from them.
28 March 2006
Bangkok
ACNielsen Thailand launches new Key Account Service for Makro
ACNielsen (Thailand), the world’s leading marketing information provider, today announces that ACNielsen (Thailand) has been appointed as an agent to sell Makro Key Account Data effective April 1st, 2006. This proprietary tracking system allows clients to monitor the status of their sales at Makro using ACNielsen | what’s in store, a web-based solution for tactical and actionable analysis, and ACNielsen | Advisor i-sight, for strategic planning purposes.
28 February 2006
Bangkok
96 percent of Thai consumers affected by escalating fuel prices, says ACNielsen
While 75 percent of Thai Internet-users claim to have a vehicle for which they must buy fuel, an even greater number are concerned about the impact of ever-rising fuel prices. As many as 96 percent of Thai consumers claim to be feeling the hit to their wallets in a recent online survey by ACNielsen, the world’s leading market research and information company
20 February 2006
Bangkok
ACNIELSEN BOOK ON CATEGORY MANAGEMENT
PUBLISHED BY WILEY
ACNielsen and John Wiley & Sons today announced the release of “Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs.” The new book, created by ACNielsen and published by Wiley, explores both the state of and the state-of-the-art in category management – the process of managing product categories as small businesses.
8 February 2006
Bangkok
Thai consumers confidence slightly down, says ACNielsen
While the confidence of consumers globally is on the rise, Thai Consumer’s Confidence in their local economy and job prospects is moving in the opposite direction, recording a slight drop since the survey was last conducted in May 2005, according to ACNielsen, the world’s leading market research and information company
1 December 2005
Bangkok
Credit Cards the Most Popular Online Payment Method
More than 325 million people have shopped online within the last month, and for most of these purchases, credit card (59%) or bank transfer (23%) was used to make the payment. Thais online shoppers using VISA card ranked the second in the world and the most in Asia, according to a study released today by ACNielsen, the world’s leading marketing research and information company.
15 November 2005
Bangkok
One-Tenth of the World’s Population Shopping Online Thais Online Shoppers buy Videos/DVDs/Games most in Asia
More than 627 million people have shopped online, including over 325 million within the last month, according to a study released today by ACNielsen, the world’s leading marketing research and information company.
27 October 2005
Bangkok
41 Percent of Thai Consumers Check Food Labels Always the Most in Asia
Half the world’s consumers understand the nutritional labels on food packaging only ‘in part’, just two in 10 ‘always’ check grocery labels, four in 10 do so only when buying a product for the first time and nearly three in 10 check them when buying certain food types, according to a study released today by ACNielsen, the world’s leading marketing research and information company.
12 October 2005
Bangkok
Growth of Private Label Continues Worldwide, Says ACNielsen
Private Label fast-moving consumer goods continue to steadily increase their share of the global marketplace, according to The Power of Private Label 2005 Executive News Report released today by ACNielsen. Based on ACNielsen data collected from 14 product areas containing 80 categories in 38 markets, Private Label goods comprise 17 percent of total value sales for the 12 months ending the first quarter of 2005, up from 15 percent as reported in a similar ACNielsen study published in 2003. In terms of growth, Private Label more than doubled the growth rate of manufacturer brands, 5 to 2 percent. In fact, in more than two-thirds of the markets studied, Private Label value sales grew faster than manufacturer brand counterparts.
28 September 2005
Bangkok
Consumer starting to accept ‘Private Label’ goods
Two thirds of global consumers consider Supermarket Own, or ‘Private Label’, Brands to be a good alternative to other brands, with as many as four in five consumers considering this the case in the developed markets of Europe, the Pacific and North America, according to a Global Private Label Consumer Study released today by ACNielsen, the world’s leading marketing research and information company.
14 September 2005
Bangkok
Southeast Asia Outgrew North Asia in 2004 FMCG Sales Share of Modern Self Service Retailing is Expected to Exceed 50% by 2005
The Fast Moving Consumer Goods (FMCG) sector was alive and kicking in Southeast Asia in 2004, in marked contrast to its North Asian counterparts. According to the 2005 ACNielsen ShopperTrends, Southeast Asia enjoyed the fastest growth in 2004, in Indonesia, Malaysia and the Philippines in particular, recording double-digit value sales growth.
View
Past News Releases
|
